This is a time of year when we all give a little more to charitable causes. The Crimson Collective is a way to support Utah student athletes as they participate in charitable activities in the community. I encourage everyone who is capable of giving $20 - $25 a month to sign up and do so.
When I worked with Utah football from 2005-2013, one of my responsibilities was to organize players to speak and meet students at local schools. I never had any difficultly finding guys willing to take an afternoon to do this without compensation. I am sure that many of the student athletes at the U would be willing to participate without compensation, but being able to put a little extra money in their pockets is, in my opinion, the right way to benefit the community and the student athletes.
Supporting Ute athletes is a no-brainer, but here’s some rationale that may help sway the move with our domestic bosses:
With the PAC’s demise, there’s no reason to pay Comcast / Xfinity to get the PAC-12 network, after hoops this season. (I think the P12 network did a pretty impressive job, BTW.)
The financial model is changing, and who knows what the TV money is going to be in the future, as the “linear” TV model shrinks and evolves into streaming.
Accordingly, as the U is aiming to keep improving academically and athletically, more of the financial load needs to come from other sources.
I look at it this way: Jon Huntsman and his family have a really big checkbook, and he was great at getting other high rollers involved in causes like Huntsman Cancer Institute. But Jon was a strong believer that it takes a large team of support to really make things work well, get a broad base of folks pulling in the same direction.
Jon didn’t care if somebody gave $1 Million or a little kid gave $5 toward the cause of fighting cancer. Amazingly, his foundation has over 1 million donors… including a lot of little kids.
I’m not comparing athletics to fighting cancer, and I’m not trying to shake down little kids, but… you get the idea.
(BTW, Uteopia and I didn’t collaborate on this. I actually don’t know anyone at Crimson Collective, but I know they’re legit).
Two of the board members of the CC:
Alex Smith & Eric Weddle