From an NIL perspective, Deivon is easily the biggest recruit in BB program history, and he seems grounded enough to handle it. Businesses in Utah wiould be competing on air time with commercials if they could have him represent them… the whole reason for O’Bannon’s lawsuit that started all this.
In a very short amount of time he’s become a minor league celebrity. In the postgames, he comes off as a genuinely good, humble kid who loves his teammates. What business wouldn’t like that? His story and presence is trending sharply upward up on NIL.
Other folks and businesses have money. I hate to push all the chips forward on one guy, but we need a spark in several ways… then it could blossom. That’s the nice thing about hoops - quicker buildups, with the right talent.