The Business of College Athletics - Name Image Likeness (NIL)

Cole Fotheringham’s dad posted an interesting twitter thread on how athletes can position themselves to take advantage of the NIL opportunities. It will be fascinating to see how this roles out. Will there be much money to be made? Will this be a huge distraction for athletes as they chase the dollars? How much demand will sponsors put on their time and energy?

At least those that seriously pursue their opportunities will get a real world education in marketing and brand management.

I don’t know if you guys have seen this yet. If you can support him, I’m sure he’d appreciate it.

What could go wrong with giving an 18 year old 1.4M ?


Can you imagine the potential divide that’s been put between this kid and his teammates? SMH


If invested prudently, it’s enough to make the next step transition after college easier.

I’m guessing this is an NIL deal for Clark Phillips.

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